Large Format Printing Design | Grassroot Graphics

Large Format Printing Designs

With many businesses on the verge of or currently re-opening, it can help to let customers know you’re open for business with signage.

One of the benefits of oversized printing is that it can improve your brand visibility. This type of printing will get your brand noticed and will cause consumers to remember your name. In such a saturated market, it can be difficult to make a lasting impression.

Oversized printing can be utilized on all sorts of marketing materials. From posters and banners to stickers and decals, a quality design can get your business noticed — no matter what medium you use.

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Tradeshow Graphic Designs

It’s important for your trade show booth to have high visibility, which can be accomplished by using printed displays and promotional products. Trade show displays usually include custom retractable banners, tablecloths, stretch fabrics, and/or lightbox displays. With a variety of color and size options, there are custom banners and signs to fit your company’s budget.

Vehicle Graphics

Fleet or vehicle graphics are images placed on any type of vehicle with advertising purposes or to identify them as part of a company. This visual solution puts your brand on the move and turns your company’s vehicles into moving billboards advertising your services day and night.

24/7 Promotion

Your fleet may stop at times, but it never stops spreading awareness of your brand. As long as your vehicles are visible somewhere, they’re doing advertising work for you. While your fleet travels around during the day, it spreads your brand’s voice and personality. Then, during the night, reflective accents can ensure that your graphics stand out even when it’s dark.

Consistency and Strength For Your Brand

A brand is more than a logo, or a combination of colors and letters. A company should strive to strengthen its brand by expanding it with consistency. Vehicle graphics are an excellent opportunity to showcase and strengthen your brand. Your ideas can be conveyed in a way that is both attractive and visually consistent across all media.

Great ROI

An independent study conducted by the American Trucking Association showed that fleet graphics offer a great Return on Investment (ROI). According to these figures, a wrapped vehicle that traveled in or around a major city generated more than 65,000 visual impressions per day, with 98% of consumers stating that fleet graphics created a positive image for the company. With these numbers in mind, it’s easy to see why fleet branding is an attractive and cost-effective option to advertise your business.

Signage

Signage is an important part of your business. Your business’ signage could be anything from wall signs, window signage, sidewalk signs, floor signs, and more. While each of these may serve a different purpose, good signage provides your customers and potential customers with subtle, but important, communication cues.

Whether you’re using signs for functional purpose or branding, it’s important to remember that a customer’s takeaway isn’t just your logo, it’s the whole experience from introduction to close of sale. Presenting your customers with clear, concise, and branded signage is an important part of your business.

Conveys Brand Character + Identity

The choices you make in branding are important, and keeping consistency throughout your space is even more important.

A 2012 FedEx survey found that 76% of consumers will enter a shop they’ve never visited before based on the strength of the signage. More importantly, 52% said they would be reluctant to shop if the signs were not well done. What does this say to businesses? Signage is important, but making sure it fits your brand's vision is potentially more important.

Increases Brand Awareness

You want your signage to quickly and simply tell potential customers what your brand is all about, so your signage needs to give a great first impression to anyone and everyone who sees it. Having your interior signage properly branded will further increase the number of times a person sees your logo.

Cost-Effective Strategy

Signage can be extremely cost-effective. Signage is a one-time, up-front cost that can last almost indefinitely, making it a wise and lucrative investment of your hard-earned dollars.