Graphic Design by
Kim Carpenter
Why is a logo so important for branding purposes?
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Although a logo is only one of the elements of branding, it will most likely appear on the majority of touchpoints with customers. Logos can appear on items such as websites, brochures, stationery, products, packaging, ads, uniforms, stores, and so on.
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A logo can be considered as one of the main graphic elements that allow people to quickly identify an organization, its products, and services.
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Here is why a well-designed logo is so important for branding purposes:
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A well-designed logo allows people to quickly identify and recall your brand A logo is one of the main points of identification for your clients and other stakeholders. It will help them detect your brand in a few seconds across different channels and touchpoints.
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It creates consistency over different communication channels
In today’s world, businesses and organizations exist on various platforms including websites, blogs, social media, events, leaflets, brochures, business cards, etc. Having a multipurpose logo will allow you to appropriately represent your brand in a consistent way across many communication channels.
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It is part of your brand identity The logo of your brand or organization will be part of your (visual) brand identity. This is very important because it will be one of the main tools to graphically reflect your brand name, values, and personality to the rest of the people you communicate with.
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It fosters a professional image and raises expectations
People expect a brand to have a professional look, starting with its logo. A good logo design made by an expert designer will make your brand stand out, as well as look more reliable and trustworthy.
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It will distinguish your brand from the competition
Brands can play with logo design to differentiate themselves from the competition. The use of different colors, shapes, styles, and typographies for the logo design are a great way to show what your brand is and is not, as compared to the competitors. A relevant logo design will also help people recall the brand within the industry.
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It can facilitate an emotional connection with your customers and boost brand loyalty
People should instantly connect with your brand when they see your logo. A good logo design will help enhance people’s memory of your organization and how it makes them feel. If the feeling is positive, whether the person is a potential client, employee or provider, the logo will contribute to his/her emotional connection with the brand.
What’s the difference between logo design and branding?
Logo design is the process of designing a logo.
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Branding is the process of building a brand. To be more specific, it is a strategy designed by companies to help people quickly identify their products and organization, and give them a reason to choose their products over the competition. A branding strategy clarifies what a particular brand is and is not.
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Branding can be done through the use of different tools. Some of the elements that are used in a branding strategy are:
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Brand definition: purpose, values, promise
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Brand positioning statement
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Brand identity: name, tone of voice, visual identity design (which includes the logo design)
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Advertising and communications: TV, radio, magazines, outdoor ads, website, mobile apps
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Sponsoring and partnerships
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Product and packaging design
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In-store experience
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Workspace experience and management style
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Customer service
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Pricing strategy
Logo designs are everywhere.
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A logo is an easily recognizable graphic symbol that identifies a company, a commercial product, or any public or private entity. It is one of the ways to distinguish a brand in a competitive world full of graphic elements that try to attract our attention every day. A logo is generally a combination of typographies, graphics/symbols, and colors. It is a graphic element that is part of the visual identity of a brand.
